Marketing Competency for Information Professionals: The Role of Marketing Education in Library and Information Science Education Programs

Marketing Competency for Information Professionals: The Role of Marketing Education in Library and Information Science Education Programs

Marketing is recognized as an important competency for information professionals. However, most library and information science (LIS) schools still fall short when it comes to offering a separate marketing course on a regular basis. Even though marketing has been a popular topic in the LIS profe...

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Bibliographic Details
Main Author: Rajesh Singh
Format: Article
Language:English
Published: Marketing Libraries Journal 2017-12-01
Series:Marketing Libraries Journal
Subjects:
marketing
advocacy
public relations
outreach
LIS education
Online Access:http://bit.ly/8_Featured_Article_MLJ-v1-i1-Fall2017

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