Using stealth marketing techniques to increase physical activity and decrease sedentary time in the workplace: a feasibility study investigating the spill-overs of employee pro-environmental behaviour
Sedentary lifestyles have adverse effects on health and wellbeing and are especially prevalent amongst office-based employees. This project goes above and beyond currently existing physical activity initiatives in the workplace, by examining the feasibility of using a "Bait-and-Tease" stea...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
International Journal of Business Science and Applied Management
2021-12-01
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| Series: | International Journal of Business Science and Applied Management |
| Subjects: | |
| Online Access: | https://www.business-and-management.org/paper.php?id=141 |