TOP-10 BEST CUSTOMER RETENTION STRATEGIES THAT INCREASE PROFITS
This article proposes effective customer retention strategies and the role of a regular customer base in reducing costs and increasing company profits. Formulas for calculating retention and churn rates are given with specific examples. The author of the article describes in detail why it is more pr...
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| Format: | Article |
| Language: | Russian |
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Real Economy Publishing House
2022-07-01
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| Series: | Стратегии бизнеса |
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| Online Access: | https://www.strategybusiness.ru/jour/article/view/854 |