DESIGN & EMOTION: THE KANSEI ENGINEERING METHODOLOGY
Today’s trends in product development indicated that inclusion of consumer’s need to the technical aspect of product design will determine their success in the market. Explicit needs are clear and easy to describe. However, the implicit needs such as emotional experience are difficult to quantify. T...
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Format: | Article |
Language: | English |
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UiTM Press
2010-04-01
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Series: | Malaysian Journal of Computing |
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Online Access: | https://mjoc.uitm.edu.my/main/images/journal/vol1-2010/03-DesignEmotion--Anitawati-Mohd-Lokman.pdf |
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author | Anitawati Mohd Lokman |
author_facet | Anitawati Mohd Lokman |
author_sort | Anitawati Mohd Lokman |
collection | DOAJ |
description | Today’s trends in product development indicated that inclusion of consumer’s need to the technical aspect of product design will determine their success in the market. Explicit needs are clear and easy to describe. However, the implicit needs such as emotional experience are difficult to quantify. This paper introduces methods and techniques than can be used to capture consumers’ needs in general and specifically describes the framework of Kansei Engineering to handle the implicit needs of consumers. The framework offers quick and easy understanding to the implementation of Kansei Engineering in discovering implicit consumers’ needs and analyzes its relations to product design. The author contend that the framework is a useful guide to beginners in the industry and academia to the implementation of the technology in diverse field including HCI, Interaction Design and the various tangible product design. |
first_indexed | 2024-03-09T14:46:47Z |
format | Article |
id | doaj.art-c49481c204bf4d06afa6d6992a4e78f9 |
institution | Directory Open Access Journal |
issn | 2600-8238 |
language | English |
last_indexed | 2024-03-09T14:46:47Z |
publishDate | 2010-04-01 |
publisher | UiTM Press |
record_format | Article |
series | Malaysian Journal of Computing |
spelling | doaj.art-c49481c204bf4d06afa6d6992a4e78f92023-11-27T04:50:46ZengUiTM PressMalaysian Journal of Computing2600-82382010-04-01111410.24191/mjoc.v1.0001DESIGN & EMOTION: THE KANSEI ENGINEERING METHODOLOGYAnitawati Mohd Lokman0Faculty of Computer and Mathematical Sciences, Universiti Teknologi MARA (UiTM) MalaysiaToday’s trends in product development indicated that inclusion of consumer’s need to the technical aspect of product design will determine their success in the market. Explicit needs are clear and easy to describe. However, the implicit needs such as emotional experience are difficult to quantify. This paper introduces methods and techniques than can be used to capture consumers’ needs in general and specifically describes the framework of Kansei Engineering to handle the implicit needs of consumers. The framework offers quick and easy understanding to the implementation of Kansei Engineering in discovering implicit consumers’ needs and analyzes its relations to product design. The author contend that the framework is a useful guide to beginners in the industry and academia to the implementation of the technology in diverse field including HCI, Interaction Design and the various tangible product design.https://mjoc.uitm.edu.my/main/images/journal/vol1-2010/03-DesignEmotion--Anitawati-Mohd-Lokman.pdfdesign methodologykansei engineeringhuman centred design informaticsuser experience (ux)user satisfaction |
spellingShingle | Anitawati Mohd Lokman DESIGN & EMOTION: THE KANSEI ENGINEERING METHODOLOGY Malaysian Journal of Computing design methodology kansei engineering human centred design informatics user experience (ux) user satisfaction |
title | DESIGN & EMOTION: THE KANSEI ENGINEERING METHODOLOGY |
title_full | DESIGN & EMOTION: THE KANSEI ENGINEERING METHODOLOGY |
title_fullStr | DESIGN & EMOTION: THE KANSEI ENGINEERING METHODOLOGY |
title_full_unstemmed | DESIGN & EMOTION: THE KANSEI ENGINEERING METHODOLOGY |
title_short | DESIGN & EMOTION: THE KANSEI ENGINEERING METHODOLOGY |
title_sort | design emotion the kansei engineering methodology |
topic | design methodology kansei engineering human centred design informatics user experience (ux) user satisfaction |
url | https://mjoc.uitm.edu.my/main/images/journal/vol1-2010/03-DesignEmotion--Anitawati-Mohd-Lokman.pdf |
work_keys_str_mv | AT anitawatimohdlokman designemotionthekanseiengineeringmethodology |