DESIGN & EMOTION: THE KANSEI ENGINEERING METHODOLOGY

Today’s trends in product development indicated that inclusion of consumer’s need to the technical aspect of product design will determine their success in the market. Explicit needs are clear and easy to describe. However, the implicit needs such as emotional experience are difficult to quantify. T...

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Main Author: Anitawati Mohd Lokman
Format: Article
Language:English
Published: UiTM Press 2010-04-01
Series:Malaysian Journal of Computing
Subjects:
Online Access:https://mjoc.uitm.edu.my/main/images/journal/vol1-2010/03-DesignEmotion--Anitawati-Mohd-Lokman.pdf
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author Anitawati Mohd Lokman
author_facet Anitawati Mohd Lokman
author_sort Anitawati Mohd Lokman
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description Today’s trends in product development indicated that inclusion of consumer’s need to the technical aspect of product design will determine their success in the market. Explicit needs are clear and easy to describe. However, the implicit needs such as emotional experience are difficult to quantify. This paper introduces methods and techniques than can be used to capture consumers’ needs in general and specifically describes the framework of Kansei Engineering to handle the implicit needs of consumers. The framework offers quick and easy understanding to the implementation of Kansei Engineering in discovering implicit consumers’ needs and analyzes its relations to product design. The author contend that the framework is a useful guide to beginners in the industry and academia to the implementation of the technology in diverse field including HCI, Interaction Design and the various tangible product design.
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spelling doaj.art-c49481c204bf4d06afa6d6992a4e78f92023-11-27T04:50:46ZengUiTM PressMalaysian Journal of Computing2600-82382010-04-01111410.24191/mjoc.v1.0001DESIGN & EMOTION: THE KANSEI ENGINEERING METHODOLOGYAnitawati Mohd Lokman0Faculty of Computer and Mathematical Sciences, Universiti Teknologi MARA (UiTM) MalaysiaToday’s trends in product development indicated that inclusion of consumer’s need to the technical aspect of product design will determine their success in the market. Explicit needs are clear and easy to describe. However, the implicit needs such as emotional experience are difficult to quantify. This paper introduces methods and techniques than can be used to capture consumers’ needs in general and specifically describes the framework of Kansei Engineering to handle the implicit needs of consumers. The framework offers quick and easy understanding to the implementation of Kansei Engineering in discovering implicit consumers’ needs and analyzes its relations to product design. The author contend that the framework is a useful guide to beginners in the industry and academia to the implementation of the technology in diverse field including HCI, Interaction Design and the various tangible product design.https://mjoc.uitm.edu.my/main/images/journal/vol1-2010/03-DesignEmotion--Anitawati-Mohd-Lokman.pdfdesign methodologykansei engineeringhuman centred design informaticsuser experience (ux)user satisfaction
spellingShingle Anitawati Mohd Lokman
DESIGN & EMOTION: THE KANSEI ENGINEERING METHODOLOGY
Malaysian Journal of Computing
design methodology
kansei engineering
human centred design informatics
user experience (ux)
user satisfaction
title DESIGN & EMOTION: THE KANSEI ENGINEERING METHODOLOGY
title_full DESIGN & EMOTION: THE KANSEI ENGINEERING METHODOLOGY
title_fullStr DESIGN & EMOTION: THE KANSEI ENGINEERING METHODOLOGY
title_full_unstemmed DESIGN & EMOTION: THE KANSEI ENGINEERING METHODOLOGY
title_short DESIGN & EMOTION: THE KANSEI ENGINEERING METHODOLOGY
title_sort design emotion the kansei engineering methodology
topic design methodology
kansei engineering
human centred design informatics
user experience (ux)
user satisfaction
url https://mjoc.uitm.edu.my/main/images/journal/vol1-2010/03-DesignEmotion--Anitawati-Mohd-Lokman.pdf
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