What Makes an Online Review More Helpful: An Interpretation Framework Using XGBoost and SHAP Values
Online product reviews play important roles in the word-of-mouth marketing of e-commerce enterprises, but only helpful reviews actually influence customers’ purchase decisions. Current research focuses on how to predict the helpfulness of a review but lacks a thorough analysis of why it is helpful....
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2020-11-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/16/3/29 |