Environmental self-identity, self-efficacy, and the emergence of green opinion leaders: An exploratory study

Environmental issues have gradually become one of the most challenging global issues. In this Information Age where individualism is on the rise and self-media is prevalent, if we can use the power of individuals and make ordinary people become self-driven Green ambassadors to influence everyone aro...

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Bibliographic Details
Main Authors: Wei-Ting Chen, Ming-Huei Hsieh
Format: Article
Language:English
Published: Elsevier 2023-06-01
Series:Heliyon
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2405844023045590