Environmental self-identity, self-efficacy, and the emergence of green opinion leaders: An exploratory study
Environmental issues have gradually become one of the most challenging global issues. In this Information Age where individualism is on the rise and self-media is prevalent, if we can use the power of individuals and make ordinary people become self-driven Green ambassadors to influence everyone aro...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Elsevier
2023-06-01
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Series: | Heliyon |
Subjects: | |
Online Access: | http://www.sciencedirect.com/science/article/pii/S2405844023045590 |