RELAÇÃO UNIVERSIDADE - EMPRESA: ESTÁGIO SUPERVISIONADO COMO CANAL DE MARKETING DE RELACIONAMENTO

The Super vised Internship is a practice that has benefits, through interaction, to all parties involved - student, university and company. The Higher Education Institutions are looking for ways to fit the new reality of higher education and the service sector. In t his context, the relationship mar...

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Bibliographic Details
Main Authors: Cleber Cervi, Lurdes Marlene Seide Froemming
Format: Article
Language:Spanish
Published: Universidade Federal de Santa Catarina 2013-01-01
Series:Revista Gestão Universitária na América Latina
Subjects:
Online Access:http://www.redalyc.org/articulo.oa?id=319328457011