Moderated mediation role of ethnicity on natural skin care products purchasing intention model among multicultural consumers.
The trends for sustainable lifestyle and marketing motivated natural product consumption, such as natural skin care products (NSCPs). Different personal, environmental, and sociocultural factors influence purchase intention (PI) for NSCPs. However, there is a lack of evidence on the role of consumer...
| Glavni autori: | , , , |
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| Format: | Članak |
| Jezik: | English |
| Izdano: |
Public Library of Science (PLoS)
2024-01-01
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| Serija: | PLoS ONE |
| Online pristup: | https://doi.org/10.1371/journal.pone.0300376 |