Bringing New Cosmetic Products to the Market: The Experience of the International Company L’Oreal Group
The aim of the article is to summarize the experience of an international company – the world leader in the perfumery and cosmetics industry – on the applied aspects of an effective combination of innovation activities and the introduction in practice of a comprehensive step-by-step system of manage...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2023-10-01
|
| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | https://www.business-inform.net/export_pdf/business-inform-2023-10_0-pages-419_426.pdf |