How to become a fake celebrity: the resurrection of Hebe Camargo, the Brazilian godmother
Abstract How is it possible to become a celebrity by impersonating one? This is the question we pose in this article by exploring ethnographically the digital life of @hebecamargo, a fake celebrity profile created by Victor Calazans, known for being a social media guru in the Brazilian advertising i...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal do Rio Grande do Sul
2020-03-01
|
| Series: | Horizontes Antropológicos |
| Subjects: | |
| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0104-71832020000100117&tlng=en |