How to become a fake celebrity: the resurrection of Hebe Camargo, the Brazilian godmother
Abstract How is it possible to become a celebrity by impersonating one? This is the question we pose in this article by exploring ethnographically the digital life of @hebecamargo, a fake celebrity profile created by Victor Calazans, known for being a social media guru in the Brazilian advertising i...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal do Rio Grande do Sul
2020-03-01
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| Series: | Horizontes Antropológicos |
| Subjects: | |
| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0104-71832020000100117&tlng=en |
| _version_ | 1818976956959424512 |
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| author | Louise Scoz Pasteur de Faria Ruben George Oliven |
| author_facet | Louise Scoz Pasteur de Faria Ruben George Oliven |
| author_sort | Louise Scoz Pasteur de Faria |
| collection | DOAJ |
| description | Abstract How is it possible to become a celebrity by impersonating one? This is the question we pose in this article by exploring ethnographically the digital life of @hebecamargo, a fake celebrity profile created by Victor Calazans, known for being a social media guru in the Brazilian advertising industry during the years of 2012 and 2013. The emergence of fake celebrity profiles in the social media landscape is crucial to reflect upon the ways in which subjects are engaged with digital technologies throughout their lives and its power effect in the productive chain of media and celebrity. Drawing from contemporary writings, we seek to stress the importance of fakes as a means to explore dynamics of late modernity relating to power, media and subjectivity. |
| first_indexed | 2024-12-20T16:20:05Z |
| format | Article |
| id | doaj.art-c4d9938a6d28468280803206ad29b006 |
| institution | Directory Open Access Journal |
| issn | 1806-9983 |
| language | English |
| last_indexed | 2024-12-20T16:20:05Z |
| publishDate | 2020-03-01 |
| publisher | Universidade Federal do Rio Grande do Sul |
| record_format | Article |
| series | Horizontes Antropológicos |
| spelling | doaj.art-c4d9938a6d28468280803206ad29b0062022-12-21T19:33:39ZengUniversidade Federal do Rio Grande do SulHorizontes Antropológicos1806-99832020-03-01265611713710.1590/s0104-71832020000100006How to become a fake celebrity: the resurrection of Hebe Camargo, the Brazilian godmotherLouise Scoz Pasteur de Fariahttps://orcid.org/0000-0002-2140-6523Ruben George Olivenhttps://orcid.org/0000-0003-3556-6955Abstract How is it possible to become a celebrity by impersonating one? This is the question we pose in this article by exploring ethnographically the digital life of @hebecamargo, a fake celebrity profile created by Victor Calazans, known for being a social media guru in the Brazilian advertising industry during the years of 2012 and 2013. The emergence of fake celebrity profiles in the social media landscape is crucial to reflect upon the ways in which subjects are engaged with digital technologies throughout their lives and its power effect in the productive chain of media and celebrity. Drawing from contemporary writings, we seek to stress the importance of fakes as a means to explore dynamics of late modernity relating to power, media and subjectivity.http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0104-71832020000100117&tlng=enimitationcelebrity fake profilesHebe CamargoVictor Calazans |
| spellingShingle | Louise Scoz Pasteur de Faria Ruben George Oliven How to become a fake celebrity: the resurrection of Hebe Camargo, the Brazilian godmother Horizontes Antropológicos imitation celebrity fake profiles Hebe Camargo Victor Calazans |
| title | How to become a fake celebrity: the resurrection of Hebe Camargo, the Brazilian godmother |
| title_full | How to become a fake celebrity: the resurrection of Hebe Camargo, the Brazilian godmother |
| title_fullStr | How to become a fake celebrity: the resurrection of Hebe Camargo, the Brazilian godmother |
| title_full_unstemmed | How to become a fake celebrity: the resurrection of Hebe Camargo, the Brazilian godmother |
| title_short | How to become a fake celebrity: the resurrection of Hebe Camargo, the Brazilian godmother |
| title_sort | how to become a fake celebrity the resurrection of hebe camargo the brazilian godmother |
| topic | imitation celebrity fake profiles Hebe Camargo Victor Calazans |
| url | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0104-71832020000100117&tlng=en |
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