Internal Image of Czech Tertiary Business Schools and Its Influence on The Interest of New Applicants for Study

Attracting prospective students could be difficult and expensive. Candidates, when choosing a future school for their studies, consider a great number of factors. Information from official university websites don´t suffice to persuade. Among others, the word of mouth plays a significant role. The ai...

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Bibliographic Details
Main Authors: Jana Pavelková, Jana Turčínková, Jakub Šácha
Format: Article
Language:English
Published: Czech University of Life Sciences Prague 2024-03-01
Series:Journal on Efficiency and Responsibility in Education and Science
Subjects:
Online Access:https://www.eriesjournal.com/index.php/eries/article/view/820