Designing and Explaining the Convergence-Based Financial Services Marketing Model in Tehran Stock Exchange (Mixed Approach)
This study was conducted for designing and explaining the convergence-based financial services marketing model in Tehran Stock Exchange. This study was mixed (qualitative-quantitative), and in the qualitative phase, a group of experts in the field of financial services marketing and senior managers...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Iran Finance Association
1999-12-01
|
| Series: | Iranian Journal of Finance |
| Subjects: | |
| Online Access: | https://www.ijfifsa.ir/article_96170_97644e5df370b0173baed38e2a3941d1.pdf |