Marketing attitudes towards the functional food and implications for market segmentation

Marketing attitudes towards the functional food and implications for market segmentation

The main purpose of this paper is to investigate the opportunities for further expansion in the segment of the functional food as highly innovative products based on market segmentation done from the consumer perspective. The survey analysed consumers and their relationship to Functional Food. The r...

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Bibliographic Details
Main Authors: E. Horská, K. Sparke
Format: Article
Language:English
Published: Czech Academy of Agricultural Sciences 2007-08-01
Series:Agricultural Economics (AGRICECON)
Subjects:
functional food
market segmentation
innovative food
consumer
nutrition
Online Access:https://agricecon.agriculturejournals.cz/artkey/age-200708-0002_marketing-attitudes-towards-the-functional-food-and-implications-for-market-segmentation.php

Internet

https://agricecon.agriculturejournals.cz/artkey/age-200708-0002_marketing-attitudes-towards-the-functional-food-and-implications-for-market-segmentation.php

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