Marketing attitudes towards the functional food and implications for market segmentation
The main purpose of this paper is to investigate the opportunities for further expansion in the segment of the functional food as highly innovative products based on market segmentation done from the consumer perspective. The survey analysed consumers and their relationship to Functional Food. The r...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Czech Academy of Agricultural Sciences
2007-08-01
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| Series: | Agricultural Economics (AGRICECON) |
| Subjects: | |
| Online Access: | https://agricecon.agriculturejournals.cz/artkey/age-200708-0002_marketing-attitudes-towards-the-functional-food-and-implications-for-market-segmentation.php |
| _version_ | 1797900172726894592 |
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| author | E. Horská K. Sparke |
| author_facet | E. Horská K. Sparke |
| author_sort | E. Horská |
| collection | DOAJ |
| description | The main purpose of this paper is to investigate the opportunities for further expansion in the segment of the functional food as highly innovative products based on market segmentation done from the consumer perspective. The survey analysed consumers and their relationship to Functional Food. The relationship between nutrition and health was evaluated as well as their trust towards some actors in the field of food, e.g. producers and retailers and their promotion claims on the one side and medical doctors and nutritional consultants and their advices on the other side. Germany, Poland, Spain and England were the analyzed countries of this survey. About 600 consumers have been interviewed. Afterwards they were grouped into five segments of buyers and three groups of non-buyers of Functional Food. |
| first_indexed | 2024-04-10T08:40:43Z |
| format | Article |
| id | doaj.art-c4e5b1a51adb4a6a9441731f431a78da |
| institution | Directory Open Access Journal |
| issn | 0139-570X 1805-9295 |
| language | English |
| last_indexed | 2024-04-10T08:40:43Z |
| publishDate | 2007-08-01 |
| publisher | Czech Academy of Agricultural Sciences |
| record_format | Article |
| series | Agricultural Economics (AGRICECON) |
| spelling | doaj.art-c4e5b1a51adb4a6a9441731f431a78da2023-02-23T03:23:16ZengCzech Academy of Agricultural SciencesAgricultural Economics (AGRICECON)0139-570X1805-92952007-08-0153834935310.17221/1148-AGRICECONage-200708-0002Marketing attitudes towards the functional food and implications for market segmentationE. Horská0K. Sparke1Slovak University of Agriculture, Nitra, Slovak RepublicSlovak University of Agriculture, Nitra, Slovak RepublicThe main purpose of this paper is to investigate the opportunities for further expansion in the segment of the functional food as highly innovative products based on market segmentation done from the consumer perspective. The survey analysed consumers and their relationship to Functional Food. The relationship between nutrition and health was evaluated as well as their trust towards some actors in the field of food, e.g. producers and retailers and their promotion claims on the one side and medical doctors and nutritional consultants and their advices on the other side. Germany, Poland, Spain and England were the analyzed countries of this survey. About 600 consumers have been interviewed. Afterwards they were grouped into five segments of buyers and three groups of non-buyers of Functional Food.https://agricecon.agriculturejournals.cz/artkey/age-200708-0002_marketing-attitudes-towards-the-functional-food-and-implications-for-market-segmentation.phpfunctional foodmarket segmentationinnovative foodconsumernutrition |
| spellingShingle | E. Horská K. Sparke Marketing attitudes towards the functional food and implications for market segmentation Agricultural Economics (AGRICECON) functional food market segmentation innovative food consumer nutrition |
| title | Marketing attitudes towards the functional food and implications for market segmentation |
| title_full | Marketing attitudes towards the functional food and implications for market segmentation |
| title_fullStr | Marketing attitudes towards the functional food and implications for market segmentation |
| title_full_unstemmed | Marketing attitudes towards the functional food and implications for market segmentation |
| title_short | Marketing attitudes towards the functional food and implications for market segmentation |
| title_sort | marketing attitudes towards the functional food and implications for market segmentation |
| topic | functional food market segmentation innovative food consumer nutrition |
| url | https://agricecon.agriculturejournals.cz/artkey/age-200708-0002_marketing-attitudes-towards-the-functional-food-and-implications-for-market-segmentation.php |
| work_keys_str_mv | AT ehorska marketingattitudestowardsthefunctionalfoodandimplicationsformarketsegmentation AT ksparke marketingattitudestowardsthefunctionalfoodandimplicationsformarketsegmentation |