Motivational factors in multilevel marketing business: A confirmatory approach

In the present scenario of high unemployment; Multilevel Marketing (MLM) generates employment for people who have no permanent source of earning. MLM system has emerged as one of the prime alternatives in the current marketing system. India has become a very popular destination of doing MLM business...

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Bibliographic Details
Main Authors: Sourav Jain, B.B. Singla, Shashi Shashi
Format: Article
Language:English
Published: Growing Science 2015-10-01
Series:Management Science Letters
Subjects:
Online Access:http://www.growingscience.com/msl/Vol5/msl_2015_90.pdf