International Students Destination Loyalty Behavior: Conceptual Framework for Emerging Destinations

The encroachment of marketing theories in to education services through up some research challenges resulted in different models. However, previous focuses were more on student’s satisfaction, leaving out retention which has been adjourned to save cost, energy and time than recruitment. Therefore, t...

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Bibliographic Details
Main Authors: Ndanusa Mohammed Manzuma-Ndaaba, Yoshifumi Harada, Abd Rahim Romle, Abdul Shukor Shamsudin
Format: Article
Language:English
Published: EconJournals 2016-06-01
Series:International Review of Management and Marketing
Subjects:
Online Access:https://dergipark.org.tr/tr/pub/irmm/issue/32091/355285?publisher=http-www-cag-edu-tr-ilhan-ozturk