International Students Destination Loyalty Behavior: Conceptual Framework for Emerging Destinations
The encroachment of marketing theories in to education services through up some research challenges resulted in different models. However, previous focuses were more on student’s satisfaction, leaving out retention which has been adjourned to save cost, energy and time than recruitment. Therefore, t...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
EconJournals
2016-06-01
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Series: | International Review of Management and Marketing |
Subjects: | |
Online Access: | https://dergipark.org.tr/tr/pub/irmm/issue/32091/355285?publisher=http-www-cag-edu-tr-ilhan-ozturk |