Consumer Perceptions towards Unsolicited Advertisements on Social Media

Consumer Perceptions towards Unsolicited Advertisements on Social Media

The practice of unsolicited advertisements on social media has grown prevalent. This data article presents 837 US-based social media users’ consumer perceptions of such advertisements. Understanding how consumers perceive unsolicited advertising is vital to developing effective digital marketing str...

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Bibliographic Details
Main Authors: Rhoderick Romano, Jeongsoo Han
Format: Article
Language:English
Published: MDPI AG 2022-10-01
Series:Data
Subjects:
marketing
social media advertisement
consumer perception
intrusiveness
privacy concern
social media ad avoidance behaviour
Online Access:https://www.mdpi.com/2306-5729/7/10/138

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https://www.mdpi.com/2306-5729/7/10/138

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