IMPROVING CUSTOMER LOYALTY WARDAH BRAND THROUGH BRAND IMAGE AND PRICE FAIRNESS: CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE

IMPROVING CUSTOMER LOYALTY WARDAH BRAND THROUGH BRAND IMAGE AND PRICE FAIRNESS: CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE

This research aimed to analyze the effect of brand image and price fairness on Wardah brand customer loyalty with customer satisfaction as an intervening variable. The data used was primary data collected using a questionnaire containing 21 questions. The number of respondents was 165 respondents co...

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Bibliographic Details
Main Authors: Achmad Tavip Junaedi, Evelyn Wijaya, Pamuji Hari Santoso, Stefani Chandra
Format: Article
Language:English
Published: University of Brawijaya 2022-06-01
Series:Jurnal Aplikasi Manajemen
Subjects:
brand image
price fairness
customer satisfaction
customer loyalty
Online Access:https://jurnaljam.ub.ac.id/index.php/jam/article/view/2666

Internet

https://jurnaljam.ub.ac.id/index.php/jam/article/view/2666

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