Effects of digital marketing implementation from the customer's perspective in companies of the textile and clothing industry
Being competitive today means, above all, increasing investment in research and fast and efficient implementation of new technologies (primarily ICT), which enable the automation of business processes and the reduction of total costs, as well as new products and new markets, along with the optimizat...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Union of Textile Engineers and Technicians of Serbia, Belgrade
2023-01-01
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| Series: | Tekstilna industrija |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0040-2389/2023/0040-23892301051D.pdf |