Analysis of the Ukrainian consumer’s behaviour in terms of Carl Jung’s psychological types (context of delinquency in war conditions)
Entrepreneurs use innovative methods and tools to attract consumers to their products or services in competitive conditions. Almost every innovative means includes psychological principles and techniques that force the consumer to draw attention to the product (service) and purchase it. Business usu...
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Format: | Article |
Language: | English |
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NGO “Ukrainian Institute for Social Research after Olexander Yaremenko”
2023-06-01
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Series: | Український соціум |
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Online Access: | https://ukr-socium.org.ua/archive/no-2-85-2023/analysis-of-the-ukrainian-consumer-s-behaviour-in-terms-of-carl-jung-s-psychological-types-context-of-delinquency-in-war-conditions/ |