Beyond Discrete Choices – Investigating the Effectiveness of a Proximity Nudge With Multiple Alternative Options

Nudges are defined as small adjustments in the choice architecture that stimulate desirable behavior. Nudging techniques can be used as a promising policy tool, but research has hardly systematically taken into account the complexity of the situation in which nudges have been implemented. In the cur...

Full description

Bibliographic Details
Main Authors: Laurens C. van Gestel, Marieke A. Adriaanse, Denise T.D. de Ridder
Format: Article
Language:English
Published: Frontiers Media S.A. 2020-06-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/article/10.3389/fpsyg.2020.01211/full