Millennial Perceptions of Fast Fashion and Second-Hand Clothing: An Exploration of Clothing Preferences Using Q Methodology
Millennials are becoming more conscientious of the products they buy, as well as the social and environmental implications behind them. However, Millennials with low discretionary incomes have limited choices in today’s marketplace, and it is unclear as to how these consumers perceive low-...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2019-08-01
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| Series: | Social Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-0760/8/9/244 |