The Role of Social Media and User-Generated-Content in Millennials’ Travel Behavior
One of the sectors most influenced by digitalization is tourism and the use of the Internet for brand building is an increasingly common custom, especially by taking advantage of the benefits Social Media has to offer to related businesses. In the given context, the aim of this article is to analyze...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2019-03-01
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| Series: | Management Dynamics in the Knowledge Economy |
| Subjects: | |
| Online Access: | https://doi.org/10.25019/mdke/7.1.05 |