From Fidelity to Creativity: Translating Book Titles
The present paper reflects our interest and research in the field of marketing translation and addresses the pragmatic nature of title translation for literary works, continuing the analysis of two translation pillars we work with, as previously employed in a study we published on film title transla...
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| Format: | Article |
| Language: | English |
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Sciendo
2021-12-01
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| Series: | Romanian Journal of English Studies |
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| Online Access: | https://doi.org/10.1515/rjes-2021-0015 |