STRATEGI KOMUNIKASI PEMASARAN UMKM BANGJERI DALAM MENGHADAPI PANDEMI COVID-19
This study aims to find out the strategies of marketing communication used by Bangjeri SMEs in adapting to the COVID-19 pandemic. The research method is descriptive qualitative with an interpretive paradigm. Data was collected from interviews, documentation, and literature studies, conducted the da...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Nusa Cendana
2022-10-01
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| Series: | Journal of Management Small and Medium Enterprises (SME's) |
| Online Access: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/7447 |