Corporate identity in wood processing and furniture manufacturing in the Republic of Croatia
Corporate identity was defined differently by different authors and its unique definition was not established, but it is most certainly the soul of each enterprise that is based on history, environment, previous development and recognition on the market. This paper deals with the perception of corpo...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Zagreb, Faculty of Forestry and Wood Technology
2009-09-01
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| Series: | Drvna Industrija |
| Subjects: | |
| Online Access: | http://drvnaindustrija.sumfak.hr/pdf//Drv%20Ind%20Vol%2060%203%20Bicanic.pdf |