Weasel claims in advertisements in English and Serbian
This paper investigates the use of weasel claims in advertisements in English and Serbian. Weasel claims represent a form of covert communication and are characterized by the use of deliberately vague and misleading language. In the advertising discourse, this linguistic device helps advertisers to...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Philosophy, Kosovska Mitrovica
2017-01-01
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| Series: | Zbornik Radova Filozofskog Fakulteta u Prištini |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3293/2017/0354-32931701127V.pdf |