Merchandising Strategies: an analysis of their effectiveness in attracting new customers
Merchandising techniques have the purpose of attracting new customers and that they make strategic purchases at the different points of sale, even in the digital world. However, many organizations continue to ask the question: How effective can merchandising techniques be? Therefore, the objective o...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Concepción
2021-02-01
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| Series: | RAN |
| Subjects: | |
| Online Access: | https://revistas.udec.cl/index.php/ran/article/view/3067 |