RESEARCH REGARDING THE PERCEPTIONS AND ATTITUDES OF MANAGERS IN POST CRISIS ROMANIA, TOWARDS MARKETING

The present paper focuses on evaluating the impact and implications of the economic crisis on the behavior of managers in Romania towards marketing. For this a field research was applied. The research method was the survey, and the instrument used was the questionnaire. The questionnaire development...

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Bibliographic Details
Main Author: M. O. Naghiu
Format: Article
Language:English
Published: AcademicPres 2014-07-01
Series:Agricultura
Online Access:http://journals.usamvcluj.ro/index.php/agricultura/article/view/10242