RESEARCH REGARDING THE PERCEPTIONS AND ATTITUDES OF MANAGERS IN POST CRISIS ROMANIA, TOWARDS MARKETING
The present paper focuses on evaluating the impact and implications of the economic crisis on the behavior of managers in Romania towards marketing. For this a field research was applied. The research method was the survey, and the instrument used was the questionnaire. The questionnaire development...
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| Format: | Article |
| Language: | English |
| Published: |
AcademicPres
2014-07-01
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| Series: | Agricultura |
| Online Access: | http://journals.usamvcluj.ro/index.php/agricultura/article/view/10242 |
| _version_ | 1818723081561047040 |
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| author | M. O. Naghiu |
| author_facet | M. O. Naghiu |
| author_sort | M. O. Naghiu |
| collection | DOAJ |
| description | The present paper focuses on evaluating the impact and implications of the economic crisis on the behavior of managers in Romania towards marketing. For this a field research was applied. The research method was the survey, and the instrument used was the questionnaire. The questionnaire development was centered on the research objectives and hypotheses. The pretest phase was conducted on a sample of 15 respondents. After this stage, the final structure of the questionnaire was obtained. The survey was done on a sample of 100 subjects, managers in Romania. |
| first_indexed | 2024-12-17T21:04:51Z |
| format | Article |
| id | doaj.art-c5964e2f0a3e47578fc9bdfa17e7bce1 |
| institution | Directory Open Access Journal |
| issn | 1221-5317 |
| language | English |
| last_indexed | 2024-12-17T21:04:51Z |
| publishDate | 2014-07-01 |
| publisher | AcademicPres |
| record_format | Article |
| series | Agricultura |
| spelling | doaj.art-c5964e2f0a3e47578fc9bdfa17e7bce12022-12-21T21:32:38ZengAcademicPresAgricultura1221-53172014-07-01891-210.15835/arspa.v89i1-2.102428748RESEARCH REGARDING THE PERCEPTIONS AND ATTITUDES OF MANAGERS IN POST CRISIS ROMANIA, TOWARDS MARKETINGM. O. Naghiu0University of Agricultural Science and Veterinary Medicine, Cluj-NapocaThe present paper focuses on evaluating the impact and implications of the economic crisis on the behavior of managers in Romania towards marketing. For this a field research was applied. The research method was the survey, and the instrument used was the questionnaire. The questionnaire development was centered on the research objectives and hypotheses. The pretest phase was conducted on a sample of 15 respondents. After this stage, the final structure of the questionnaire was obtained. The survey was done on a sample of 100 subjects, managers in Romania.http://journals.usamvcluj.ro/index.php/agricultura/article/view/10242 |
| spellingShingle | M. O. Naghiu RESEARCH REGARDING THE PERCEPTIONS AND ATTITUDES OF MANAGERS IN POST CRISIS ROMANIA, TOWARDS MARKETING Agricultura |
| title | RESEARCH REGARDING THE PERCEPTIONS AND ATTITUDES OF MANAGERS IN POST CRISIS ROMANIA, TOWARDS MARKETING |
| title_full | RESEARCH REGARDING THE PERCEPTIONS AND ATTITUDES OF MANAGERS IN POST CRISIS ROMANIA, TOWARDS MARKETING |
| title_fullStr | RESEARCH REGARDING THE PERCEPTIONS AND ATTITUDES OF MANAGERS IN POST CRISIS ROMANIA, TOWARDS MARKETING |
| title_full_unstemmed | RESEARCH REGARDING THE PERCEPTIONS AND ATTITUDES OF MANAGERS IN POST CRISIS ROMANIA, TOWARDS MARKETING |
| title_short | RESEARCH REGARDING THE PERCEPTIONS AND ATTITUDES OF MANAGERS IN POST CRISIS ROMANIA, TOWARDS MARKETING |
| title_sort | research regarding the perceptions and attitudes of managers in post crisis romania towards marketing |
| url | http://journals.usamvcluj.ro/index.php/agricultura/article/view/10242 |
| work_keys_str_mv | AT monaghiu researchregardingtheperceptionsandattitudesofmanagersinpostcrisisromaniatowardsmarketing |