University Markor: A Context-Specific Scale to Measure Market-Orientation in Universities
Market-orientation (MO) is not a very untouched research area, yet its application in universities is quite a recent phenomenon to execute marketing concept for a better value proposition. Various popular instruments including MARKOR and MKTOR have been used to assess MO in a variety of enterprise s...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2019-06-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/2158244019853921 |