Sustainable Clothing Buying Behavior of Generations X and Y
This contribution addresses the sustainable clothing buying behaviour of Generations X and Y. The aim of the paper is to analyse the main features of sustainable clothing buying behaviour within Generations X and Y and to suggest some marketing activities for fashion companies. The theoretical backg...
| Format: | Article |
|---|---|
| Language: | English |
| Published: |
Sumy State University
2024-10-01
|
| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | https://mmi.sumdu.edu.ua/wp-content/uploads/2024/10/12_A815-2024_Vrablikova-et-al.pdf |