Development and Field-Testing of Proposed Food-Based Dietary Guideline Messages and Images amongst Consumers in Tanzania
In this paper we report on the development and field-testing of proposed food-based dietary guideline (FBDG) messages among Tanzanian consumers. The messages were tested for cultural appropriateness, consumer understanding, acceptability, and feasibility. In addition, comprehension of the messages w...
| Main Authors: | , , , , , , , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2022-06-01
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| Series: | Nutrients |
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| Online Access: | https://www.mdpi.com/2072-6643/14/13/2705 |
| _version_ | 1797434041396363264 |
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| author | Lisanne M. Du Plessis Nophiwe Job Angela Coetzee Shân Fischer Mercy P. Chikoko Maya Adam Penelope Love on behalf of the Food-Based Dietary Guideline (FBDG) Technical Working Group (TWG) Led by Tanzania Food and Nutrition Centre (TFNC) |
| author_facet | Lisanne M. Du Plessis Nophiwe Job Angela Coetzee Shân Fischer Mercy P. Chikoko Maya Adam Penelope Love on behalf of the Food-Based Dietary Guideline (FBDG) Technical Working Group (TWG) Led by Tanzania Food and Nutrition Centre (TFNC) |
| author_sort | Lisanne M. Du Plessis |
| collection | DOAJ |
| description | In this paper we report on the development and field-testing of proposed food-based dietary guideline (FBDG) messages among Tanzanian consumers. The messages were tested for cultural appropriateness, consumer understanding, acceptability, and feasibility. In addition, comprehension of the messages was assessed using culturally representative images for low literacy audiences. Focus group discussions were used as method for data collection. Results indicate that the core meaning of the proposed FBDG messages and images were understood and acceptable to the general population. However, participants felt that nutrition education would be required for improved comprehension. Feasibility was affected by some cultural differences, lack of nutrition knowledge, time constraints, and poverty. Suggestions were made for some rewording of certain messages and editing of certain images. It is recommended that the field-tested messages and images, incorporating the suggested changes, should be adopted. Once adopted, the FBDGs can be used to inform and engage various stakeholders, including parents, caregivers, healthcare providers and educators on appropriate nutritional practices for children and adults. They can also be used to guide implementation of relevant policies and programmes to contribute towards the achievement of sustainable healthy diets and healthy dietary patterns. |
| first_indexed | 2024-03-09T10:26:38Z |
| format | Article |
| id | doaj.art-c59f969ef66b447cb7da4bc971c0cf09 |
| institution | Directory Open Access Journal |
| issn | 2072-6643 |
| language | English |
| last_indexed | 2024-03-09T10:26:38Z |
| publishDate | 2022-06-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Nutrients |
| spelling | doaj.art-c59f969ef66b447cb7da4bc971c0cf092023-12-01T21:38:21ZengMDPI AGNutrients2072-66432022-06-011413270510.3390/nu14132705Development and Field-Testing of Proposed Food-Based Dietary Guideline Messages and Images amongst Consumers in TanzaniaLisanne M. Du Plessis0Nophiwe Job1Angela Coetzee2Shân Fischer3Mercy P. Chikoko4Maya Adam5Penelope Love6on behalf of the Food-Based Dietary Guideline (FBDG) Technical Working Group (TWG) Led by Tanzania Food and Nutrition Centre (TFNC)Division of Human Nutrition, Department of Global Health, Faculty of Medicine and Health Sciences, Stellenbosch University, Cape Town 7500, South AfricaDigital Medic South Africa, Stanford Center for Health Education, Cape Town 8000, South AfricaSustainability Institute, School for Public Leadership, Stellenbosch University, Stellenbosch 7600, South AfricaDigital Medic South Africa, Stanford Center for Health Education, Cape Town 8000, South AfricaFood and Agriculture Organisation, Sub-Regional Office for Southern Africa, Harare 3730, ZimbabweDigital Medic South Africa, Stanford Center for Health Education, Cape Town 8000, South AfricaInstitute for Physical Activity and Nutrition (IPAN), School of Exercise and Nutrition Sciences (SENS), Deakin University, Geelong, VIC 3216, AustraliaIn this paper we report on the development and field-testing of proposed food-based dietary guideline (FBDG) messages among Tanzanian consumers. The messages were tested for cultural appropriateness, consumer understanding, acceptability, and feasibility. In addition, comprehension of the messages was assessed using culturally representative images for low literacy audiences. Focus group discussions were used as method for data collection. Results indicate that the core meaning of the proposed FBDG messages and images were understood and acceptable to the general population. However, participants felt that nutrition education would be required for improved comprehension. Feasibility was affected by some cultural differences, lack of nutrition knowledge, time constraints, and poverty. Suggestions were made for some rewording of certain messages and editing of certain images. It is recommended that the field-tested messages and images, incorporating the suggested changes, should be adopted. Once adopted, the FBDGs can be used to inform and engage various stakeholders, including parents, caregivers, healthcare providers and educators on appropriate nutritional practices for children and adults. They can also be used to guide implementation of relevant policies and programmes to contribute towards the achievement of sustainable healthy diets and healthy dietary patterns.https://www.mdpi.com/2072-6643/14/13/2705food-based dietary guidelinesmessagesimagespre-testingTanzanianutrition education |
| spellingShingle | Lisanne M. Du Plessis Nophiwe Job Angela Coetzee Shân Fischer Mercy P. Chikoko Maya Adam Penelope Love on behalf of the Food-Based Dietary Guideline (FBDG) Technical Working Group (TWG) Led by Tanzania Food and Nutrition Centre (TFNC) Development and Field-Testing of Proposed Food-Based Dietary Guideline Messages and Images amongst Consumers in Tanzania Nutrients food-based dietary guidelines messages images pre-testing Tanzania nutrition education |
| title | Development and Field-Testing of Proposed Food-Based Dietary Guideline Messages and Images amongst Consumers in Tanzania |
| title_full | Development and Field-Testing of Proposed Food-Based Dietary Guideline Messages and Images amongst Consumers in Tanzania |
| title_fullStr | Development and Field-Testing of Proposed Food-Based Dietary Guideline Messages and Images amongst Consumers in Tanzania |
| title_full_unstemmed | Development and Field-Testing of Proposed Food-Based Dietary Guideline Messages and Images amongst Consumers in Tanzania |
| title_short | Development and Field-Testing of Proposed Food-Based Dietary Guideline Messages and Images amongst Consumers in Tanzania |
| title_sort | development and field testing of proposed food based dietary guideline messages and images amongst consumers in tanzania |
| topic | food-based dietary guidelines messages images pre-testing Tanzania nutrition education |
| url | https://www.mdpi.com/2072-6643/14/13/2705 |
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