Persuasionsstrategien in der Gesundheitskommunikation.
So far, linguistic and translational studies on medical communication have mostly foregrounded the referential function prevailing in texts of this domain. On the contrary, the relatively young discipline of health communication has been paying great attention to persuasive aspects, as shown by the...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
Bern Open Publishing
2019-08-01
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| Series: | Linguistik Online |
| Online Access: | https://bop.unibe.ch/linguistik-online/article/view/5600 |