Online Advertising to Reach and Recruit Latino Smokers to an Internet Cessation Program: Impact and Costs

Online Advertising to Reach and Recruit Latino Smokers to an Internet Cessation Program: Impact and Costs

BackgroundTobacco cessation among Latinos is a public health priority in the United States, particularly given the relatively high growth of this population segment. Although a substantial percentage of American Latinos use the Internet, they have not engaged in Web-based cessation programs as readi...

Full description

Bibliographic Details
Main Authors: Graham, Amanda L, Fang, Ye, Moreno, Jose L, Streiff, Shawn L, Villegas, Jorge, Muñoz, Ricardo F, Tercyak, Kenneth P, Mandelblatt, Jeanne S, Vallone, Donna M
Format: Article
Language:English
Published: JMIR Publications 2012-08-01
Series:Journal of Medical Internet Research
Online Access:http://www.jmir.org/2012/4/e116/

Internet

http://www.jmir.org/2012/4/e116/

Similar Items