Building Interest in Buying Communities with Product Quality, Price, and Reference Groups

Building Interest in Buying Communities with Product Quality, Price, and Reference Groups

iPhone can now be said to have a distinctive brand image because it uses a distinctive information system. Marketing activities are closely related to the concept of product quality so that what consumers think and feel about a particular brand can make perceived benefits. This study aims to examin...

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Bibliographic Details
Main Authors: Muhammad Syarif Hidayatullah Elmas, Dedi Joko Hermawan, Sas Mita, Izzety Fatinah, Wanda Amallya Ababiel
Format: Article
Language:English
Published: Bandung: Prodi Manajemen FE Universitas Langlangbuana 2023-04-01
Series:Almana: Jurnal Manajemen dan Bisnis
Subjects:
Price
Product Quality
Purchase Interest
Reference Group
Online Access:http://journalfeb.unla.ac.id/index.php/almana/article/view/2104

Internet

http://journalfeb.unla.ac.id/index.php/almana/article/view/2104

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