Managing educational service quality and loyalty of international students: A case of international colleges in Thailand
Service quality management has been introduced to higher education for many years. However, most Thai tertiary institutions have not effectively adapted service equality management and marketing strategies to enhance the loyalty of their international students. This research paper seeks to identify...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2022-12-01
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| Series: | Cogent Social Sciences |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2022.2105929 |