THEORETICAL AND METHODOLOGICAL PRINCIPLES OF REPUTATION RISK MANAGEMENT IN BANKS

The success of banking institution directly depends not only on the quality of provided services, but also on the reputation of bank on the market. This issue is especially acute for the bank, since its effectiveness largely depends on the behavior and degree of trust in it by customers, creditors,...

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Bibliographic Details
Main Authors: Zhanna Torianyk, Viktoriia Shevchenko, Ivan Torianyk, Diana Shevchenko
Format: Article
Language:English
Published: V. N. Karazin Kharkiv National University 2023-04-01
Series:Фінансово-кредитні системи: перспективи розвитку.
Subjects:
Online Access:https://periodicals.karazin.ua/fcs/article/view/21600