Specifics of Brand as Linguocultural Unit (Tula Text of Culture)
The semantic and pragmatic features of the brand as a linguocultural unit are described. The relevance of the study lies in the fact that considering the brand as a linguistic and cultural unit replenishes knowledge about the means that objectify the process of interaction between language and cultu...
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| Format: | Article |
| Language: | Russian |
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Tsentr nauchnykh i obrazovatelnykh proektov
2023-05-01
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| Series: | Научный диалог |
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| Online Access: | https://www.nauka-dialog.ru/jour/article/view/4553 |