Formaty stacjonarnego handlu detalicznego FMCG w Polsce – stan i kierunki rozwoju
The notion ‘trade format’ means a particular way of carrying out retailing or wholesaling, in the stationary or non-stationary form. The aim of the article is to identify the changes that took place in formats of stationary retail trade in fast moving consumer goods (FMCG) in Poland in 2008–2015....
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| Format: | Article |
| Language: | English |
| Published: |
Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego
2016-03-01
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| Series: | Problemy Zarządzania |
| Subjects: | |
| Online Access: | https://pz.wz.uw.edu.pl/resources/html/article/details?id=169974 |
| _version_ | 1828172304582967296 |
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| author | Urszula Kłosiewicz-Górecka |
| author_facet | Urszula Kłosiewicz-Górecka |
| author_sort | Urszula Kłosiewicz-Górecka |
| collection | DOAJ |
| description | The notion ‘trade format’ means a particular way of carrying out retailing or wholesaling, in the stationary
or non-stationary form. The aim of the article is to identify the changes that took place in formats of
stationary retail trade in fast moving consumer goods (FMCG) in Poland in 2008–2015. An analysis
comprised hypermarkets, supermarkets, department stores and malls, discount stores, convenience stores,
and specialized stores with food articles as well as points of sale of cosmetics and toilet preparations.
The object of the analysis included: assets, assortment and service offer, prices, communication with
customers. The article was prepared on the basis of CSO (GUS) data, including those specially ordered
by the Institute for Market, Consumption and Business Cycles Research (IBRKK), as well as various
materials from secondary sources, including papers, articles, and interviews with trade representatives
published in the business press. The author also made use of information acquired directly from entrepreneurs
during meetings with trade representatives as well as quantitative and qualitative methods of
contents analysis. The article is of the analytical and descriptive nature. |
| first_indexed | 2024-04-12T03:39:15Z |
| format | Article |
| id | doaj.art-c5d157ac76b34edd82c33dc0869a0d54 |
| institution | Directory Open Access Journal |
| issn | 1644-9584 2300-8792 |
| language | English |
| last_indexed | 2024-04-12T03:39:15Z |
| publishDate | 2016-03-01 |
| publisher | Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego |
| record_format | Article |
| series | Problemy Zarządzania |
| spelling | doaj.art-c5d157ac76b34edd82c33dc0869a0d542022-12-22T03:49:20ZengWydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu WarszawskiegoProblemy Zarządzania1644-95842300-87922016-03-01141(57) t.189105DOI:10.7172/1644-9584.57.5Formaty stacjonarnego handlu detalicznego FMCG w Polsce – stan i kierunki rozwojuUrszula Kłosiewicz-Górecka0Instytut Badań Rynku, Konsumpcji i KoniunkturThe notion ‘trade format’ means a particular way of carrying out retailing or wholesaling, in the stationary or non-stationary form. The aim of the article is to identify the changes that took place in formats of stationary retail trade in fast moving consumer goods (FMCG) in Poland in 2008–2015. An analysis comprised hypermarkets, supermarkets, department stores and malls, discount stores, convenience stores, and specialized stores with food articles as well as points of sale of cosmetics and toilet preparations. The object of the analysis included: assets, assortment and service offer, prices, communication with customers. The article was prepared on the basis of CSO (GUS) data, including those specially ordered by the Institute for Market, Consumption and Business Cycles Research (IBRKK), as well as various materials from secondary sources, including papers, articles, and interviews with trade representatives published in the business press. The author also made use of information acquired directly from entrepreneurs during meetings with trade representatives as well as quantitative and qualitative methods of contents analysis. The article is of the analytical and descriptive nature.https://pz.wz.uw.edu.pl/resources/html/article/details?id=169974retail trade formatshypermarketssupermarketsdepartment storesmallsdiscount storesconvenience storesspecialized stores |
| spellingShingle | Urszula Kłosiewicz-Górecka Formaty stacjonarnego handlu detalicznego FMCG w Polsce – stan i kierunki rozwoju Problemy Zarządzania retail trade formats hypermarkets supermarkets department stores malls discount stores convenience stores specialized stores |
| title | Formaty stacjonarnego handlu detalicznego FMCG w Polsce – stan i kierunki rozwoju |
| title_full | Formaty stacjonarnego handlu detalicznego FMCG w Polsce – stan i kierunki rozwoju |
| title_fullStr | Formaty stacjonarnego handlu detalicznego FMCG w Polsce – stan i kierunki rozwoju |
| title_full_unstemmed | Formaty stacjonarnego handlu detalicznego FMCG w Polsce – stan i kierunki rozwoju |
| title_short | Formaty stacjonarnego handlu detalicznego FMCG w Polsce – stan i kierunki rozwoju |
| title_sort | formaty stacjonarnego handlu detalicznego fmcg w polsce stan i kierunki rozwoju |
| topic | retail trade formats hypermarkets supermarkets department stores malls discount stores convenience stores specialized stores |
| url | https://pz.wz.uw.edu.pl/resources/html/article/details?id=169974 |
| work_keys_str_mv | AT urszulakłosiewiczgorecka formatystacjonarnegohandludetalicznegofmcgwpolscestanikierunkirozwoju |