Assessing the Use of Mode Preference as a Covariate for the Estimation of Measurement Effects between Modes. A Sequential Mixed Mode Experiment
Mixed mode surveys are presented as a solution to increasing survey costs and decreasing response rates. The disadvantage of such designs is the lack of control over mode effects and the interaction between selection and measurement effects. In a mixed mode survey, measurement effects can put into d...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
GESIS - Leibniz-Institute for the Social Sciences, Mannheim
2016-11-01
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| Series: | Methoden, Daten, Analysen |
| Subjects: | |
| Online Access: | https://mda.gesis.org/index.php/mda/article/view/2016.011/150 |