Pivot to Persevere: Temporary Pivots as a Response to Exogenous Shocks

Pivot to Persevere: Temporary Pivots as a Response to Exogenous Shocks

Abstract Despite much progress in the research on pivots as a response to crisis, the nature of temporary pivots remains unclear. This article investigates how a venture responded to the challenges of the COVID-19 pandemic by performing a temporary pivot. Drawing on an inductive, longitudinal case s...

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Bibliographic Details
Main Authors: Clara Scheve, Markus Reihlen, Thomas Gegenhuber
Format: Article
Language:English
Published: Springer 2024-01-01
Series:Schmalenbach Journal of Business Research
Subjects:
Temporary pivot
Exploratory perseverance
Crisis response
Exogenous shock
Online Access:https://doi.org/10.1007/s41471-023-00177-9

Internet

https://doi.org/10.1007/s41471-023-00177-9

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