Shopper: A new partnership perspective in marketing channels
Shopper marketing has lately become a promising business initiative. The distinction between shopper marketing and traditional marketing paves the way for new relations, partnerships, and better results of retailers and suppliers. The paper explains the new perspective of marketing, with the shopper...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Kragujevac
2016-04-01
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| Series: | Economic Horizons |
| Subjects: | |
| Online Access: | http://www.horizonti.ekfak.kg.ac.rs/sites/default/files/Casopis/2016_1/EN/Bogetic_Kalicanin_Stojkovic_EN.pdf |