Customer satisfaction assessment and brand perception of a football school
The general objective of the study is to determine and analyze the perception of the brand of this club for its customers. The specific objectives are focused on: identifying and characterizing the sports organization's customers and building personas that allow the creation of personalized con...
| Main Authors: | , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Salgado de Oliveira
2021-03-01
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| Series: | Revista Intercontinental de Gestão Desportiva |
| Subjects: | |
| Online Access: | https://app.periodikos.com.br/article/10.51995/2237-3373.v12i1e110032/pdf/rigd-12-1-e110032.pdf |