MARKETING FOR SEED-STAGE INNOVATIVE STARTUP
The proposed material is a logical continuation of publications on the marketing of innovative startups. The article discusses the stage when innovative product is developing. Marketing of this stage is based on Minimum Viable Product develop, and on searching and researching the future consumers. T...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2018-02-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/939 |