Food compensation: do exercise ads change food intake?

<p>Abstract</p> <p>Background</p> <p>Past research has shown that promotional messages such as food advertising influence food consumption. However, what has gone largely unexplored is the effect of exercise advertising on food intake. This study experimentally tested t...

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Bibliographic Details
Main Authors: Shimizu Mitsuru, van Kleef Ellen, Wansink Brian
Format: Article
Language:English
Published: BMC 2011-01-01
Series:International Journal of Behavioral Nutrition and Physical Activity
Online Access:http://www.ijbnpa.org/content/8/1/6