Food compensation: do exercise ads change food intake?
<p>Abstract</p> <p>Background</p> <p>Past research has shown that promotional messages such as food advertising influence food consumption. However, what has gone largely unexplored is the effect of exercise advertising on food intake. This study experimentally tested t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
BMC
2011-01-01
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| Series: | International Journal of Behavioral Nutrition and Physical Activity |
| Online Access: | http://www.ijbnpa.org/content/8/1/6 |
| _version_ | 1818113388358664192 |
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| author | Shimizu Mitsuru van Kleef Ellen Wansink Brian |
| author_facet | Shimizu Mitsuru van Kleef Ellen Wansink Brian |
| author_sort | Shimizu Mitsuru |
| collection | DOAJ |
| description | <p>Abstract</p> <p>Background</p> <p>Past research has shown that promotional messages such as food advertising influence food consumption. However, what has gone largely unexplored is the effect of exercise advertising on food intake. This study experimentally tested the effects of exposure to exercise commercials on food intake at a lunch meal as compared to the effects of control commercials.</p> <p>Methods</p> <p>Prior to eating lunch, 125 participants (71 women, 54 men) watched 8 commercials, either all related to exercise or fitness (n = 67) or neutral products (i.e. car insurance) (n = 58). The meal consisted of a pasta dish with tomato sauce, salad and chocolate pudding. The post-lunch questionnaire included questions about body mass index, exercise habits, motivation and dietary restraint.</p> <p>Results</p> <p>Participants exposed to exercise commercials reduced their caloric intake by 21.7% relative to the control condition. Additionally, watching exercise messages increased the perceived healthiness and liking of the meal. Although exercise habits and intentions did not moderate the effect of commercial condition on food intake, we also found that this intake reduction was driven by participants with higher body mass index levels.</p> <p>Conclusions</p> <p>These results imply that exercise messages may serve as a reminder of the link between food and physical activity and affect food consumption. It also highlights the need for increased awareness that these messages have powerful influences not only on exercise behavior, but also on closely related behaviors such as eating.</p> |
| first_indexed | 2024-12-11T03:34:02Z |
| format | Article |
| id | doaj.art-c5f7614940994764bb6cc3d1817b0439 |
| institution | Directory Open Access Journal |
| issn | 1479-5868 |
| language | English |
| last_indexed | 2024-12-11T03:34:02Z |
| publishDate | 2011-01-01 |
| publisher | BMC |
| record_format | Article |
| series | International Journal of Behavioral Nutrition and Physical Activity |
| spelling | doaj.art-c5f7614940994764bb6cc3d1817b04392022-12-22T01:22:19ZengBMCInternational Journal of Behavioral Nutrition and Physical Activity1479-58682011-01-0181610.1186/1479-5868-8-6Food compensation: do exercise ads change food intake?Shimizu Mitsuruvan Kleef EllenWansink Brian<p>Abstract</p> <p>Background</p> <p>Past research has shown that promotional messages such as food advertising influence food consumption. However, what has gone largely unexplored is the effect of exercise advertising on food intake. This study experimentally tested the effects of exposure to exercise commercials on food intake at a lunch meal as compared to the effects of control commercials.</p> <p>Methods</p> <p>Prior to eating lunch, 125 participants (71 women, 54 men) watched 8 commercials, either all related to exercise or fitness (n = 67) or neutral products (i.e. car insurance) (n = 58). The meal consisted of a pasta dish with tomato sauce, salad and chocolate pudding. The post-lunch questionnaire included questions about body mass index, exercise habits, motivation and dietary restraint.</p> <p>Results</p> <p>Participants exposed to exercise commercials reduced their caloric intake by 21.7% relative to the control condition. Additionally, watching exercise messages increased the perceived healthiness and liking of the meal. Although exercise habits and intentions did not moderate the effect of commercial condition on food intake, we also found that this intake reduction was driven by participants with higher body mass index levels.</p> <p>Conclusions</p> <p>These results imply that exercise messages may serve as a reminder of the link between food and physical activity and affect food consumption. It also highlights the need for increased awareness that these messages have powerful influences not only on exercise behavior, but also on closely related behaviors such as eating.</p>http://www.ijbnpa.org/content/8/1/6 |
| spellingShingle | Shimizu Mitsuru van Kleef Ellen Wansink Brian Food compensation: do exercise ads change food intake? International Journal of Behavioral Nutrition and Physical Activity |
| title | Food compensation: do exercise ads change food intake? |
| title_full | Food compensation: do exercise ads change food intake? |
| title_fullStr | Food compensation: do exercise ads change food intake? |
| title_full_unstemmed | Food compensation: do exercise ads change food intake? |
| title_short | Food compensation: do exercise ads change food intake? |
| title_sort | food compensation do exercise ads change food intake |
| url | http://www.ijbnpa.org/content/8/1/6 |
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