The effect of Word of Mouth on Domestic Tourists’ Decision for Traveling to Foreign Countries
Word of mouth (WOM) is a powerful promotional instrument and an important information source influencing on attitudes and purchasing decision of consumers. It plays a critical role in services in which quality of consumers’ beliefs affects their choice. WOM has a particular importance in tourism ind...
Main Authors: | , , |
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Format: | Article |
Language: | fas |
Published: |
University of Tehran
2013-12-01
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Series: | مدیریت بازرگانی |
Subjects: | |
Online Access: | https://jibm.ut.ac.ir/article_50346_6dc7866c49e917ffbbd7893208cd222d.pdf |