The effect of Word of Mouth on Domestic Tourists’ Decision for Traveling to Foreign Countries

Word of mouth (WOM) is a powerful promotional instrument and an important information source influencing on attitudes and purchasing decision of consumers. It plays a critical role in services in which quality of consumers’ beliefs affects their choice. WOM has a particular importance in tourism ind...

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Bibliographic Details
Main Authors: Leila Nasrolahi Vosta, Mohammad Reza Jalilvand, Mehdi Fateh Rad
Format: Article
Language:fas
Published: University of Tehran 2013-12-01
Series:‫مدیریت بازرگانی
Subjects:
Online Access:https://jibm.ut.ac.ir/article_50346_6dc7866c49e917ffbbd7893208cd222d.pdf