Promoting physical activity in Iranian women: A qualitative study using social marketing
Background and aim: In social marketing, at the center of the program is consumer perception. The objective of this study was to explore the viewpoints of Iranian women for tailoring interventions so as to increase physical activity. Methods: The social marketing model served as the framework of...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Electronic Physician
2017-09-01
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| Series: | Electronic Physician |
| Subjects: | |
| Online Access: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5633226/ |